Dec 12, 2017

Pantone® Årets färg 2018

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Pantone årets färg 2018 ultra violet

Pantone årets färg 2018-rapporten är här!

Onödigt kan vissa tycka. Kul tycker andra. Vi hör till den sistnämnda kategorin. Vi ser det som inspirerande. Är man på hugget kan man göra en kul grej av det, innan det blir en klyscha.

Av en kul händelse designade vi nyligen ett spel med denna färg. En slump eller omedveten analys låter jag vara osagd. 

Varje år tar Pantone fram årets färg som grundar sig på olika historiska återblickar och analyser. Läs nedan vad Pantone själva skriver;

Inventive and imaginative, Ultra Violet lights the way to what is yet to come.


A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.

Color of the Year 2018 - Quote from Lee Eiseman

Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.

Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.

Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.

About the Pantone Color of the Year

Pantone årets färg 2018 “The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.

As individuals around the world become more fascinated with color and realize its ability to convey deep messages and meanings, designers and brands should feel empowered to use color to inspire and influence. The Color of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands.

Källa: Pantone® –



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written by Peter

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